This week in Stockholm, CEOs and General Secretaries from the European Golf Association’s member federations came together to take a step back from their daily routines and look at the bigger picture of European golf. In total, 17 countries and 19 organisations were represented.
Hosted by the Swedish Golf Federation, the meeting welcomed national leaders alongside representatives from The R&A and Golf Canada. Over three days, the programme included a mix of strategic discussions with practical exchanges and plenty of open conversation. Gunnar Håkansson, General Secretary of the Swedish Golf Federation said: “It was a pleasure to host colleagues from across Europe and beyond here in Stockholm. It is always valuable to openly exchange experiences and perspectives, and by learning from one another we can continue to strengthen golf across Europe and help shape a positive future for the sport.”
The group explored how the game is evolving more broadly. Sessions on digital golf looked at new membership models, retail development and partnerships with technology providers. An AI-driven club development agent was also presented, demonstrating how federations and clubs can use data analysis tools to better understand participation trends and support decision-making. Conversations around course rating and the World Handicap System focused on consistency across countries, national adjustments and the growing role of indoor golf.
From an EGA perspective, elite golf was high on the agenda. Updates were shared on the European Amateur Order of Merit and the World Amateur Golf Ranking, followed by discussions on how federations can continue to strengthen amateur pathways towards the professional game. The ongoing review of the EGA Strategy also sparked constructive dialogue, with members exchanging views on priorities for the next strategic cycle.
Representatives of The R&A outlined current programmes including areas of collaboration with the EGA, while Golf Canada offered an international perspective by sharing insights into its latest projects and governance approach.
Just as important as the formal sessions were the informal moments. Dinners and social gatherings across the city created space for honest exchanges, fresh ideas and strengthened relationships.
EGA General Secretary Michael Thannhäuser, as well as the EGA Presidents, were invited for parts of the meeting to represent the EGA in the broader discussions.
A warm thank you to the Swedish Golf Federation and their team for hosting a forward-looking and collaborative meeting in Stockholm.
