The R&A, in collaboration with a number of partners across the UK, have launched the first Golf Health Week.
The online campaign aims to encourage golfers, non-golfers and lapsed golfers into taking part in the sport.
A number of health-related themes will be promoted during this week of the campaign, including:
- Monday 15 April: Fitness – professionals and amateurs
- Tuesday 16 April: Mental health (including dementia)
- Wednesday 17 April: Disability golf
- Thursday 18 April: Golf for everyone – featuring various health projects (e.g. Parkinson’s, loneliness, stroke and other programmes that can benefit health)
- Friday 19 April: Club level – focus at golf clubs (e.g. fitness, food, drink, gym classes)
The campaign will run across digital and social media channels using the hashtag #GolfHealthWeek and include content focused on highlighting the physical and mental health benefits of playing golf and projects being delivered by golf bodies and clubs.
Focusing primarily on Great Britain and Ireland, it is being co-ordinated by The R&A with the support of the European Tour, the Ladies European Tour, The Professional Golfers’ Association and the Golf Foundation, as well as national associations including England Golf, Scottish Golf, Wales Golf, the Golfing Union of Ireland and the Irish Ladies Golf Union.